President's Spotlight: Hartstone Dental

Hartstone Dental puts family first

Jan 03, 2022

Let’s take a moment to shine a light on the lifeblood of our communities—small businesses. At Dean Health Plan, getting to know business owners is one of the best parts of what we do as a community health plan. Did you know that there are more than 31.7 million small businesses in America, according to the Small Business Administration (SBA)? We want to nurture their growth and equip these companies with the tools they need to succeed. Let’s take a look at one local small business client—Middleton’s Hartstone Dental, co-owned by Dr. Joel Hartjes and Dr. Jon Szewczyk (pronounced chef-chick).

Dave Docherty, President, Dean Health Plan


Hartstone Dental, located on Gammon Road in Middleton, is a family business in more than one way.

Dr. Brad Hartjes founded the practice in the early 1980s. He was joined by his brother Dr. Joel Hartjes in 1995, after five years serving in the Air Force. The two ran it until Brad retired in January 2021.

The family-oriented business prides itself on a family approach. “We treat people as we would treat our own family and friends, with the same level of care and expertise,” Joel Hartjes said. And the practice sees the whole family – “we treat people from ages one to 100.”

The practice provides general preventative care, orthodontics, implants, bonding, cosmetic dentistry, bridges, periodontal treatments, dentures, crowns, veneers and treatment for bruxism (teeth grinding).

In January 2021, Dr. Jon Szewczyk happily took over Brad’s half of the practice and became Joel Hartjes’ new partner. Together, they are continuing the strong legacy of providing quality and personal dental care to their patients.

There has been little other change in the staff over the years, with the practice experiencing nearly zero turnover. “In health care, consistency seeing the same person provides important continuity of care,” Szewczyk said.

The consistency helps retain staff, as well. “If they’re happy, the patients are happy and we’re happy,” Szewczyk said.

With nine full-time employees, the dentists have also found it important to provide a full benefits package. “Everyone in this building is treated fairly and well,” Szewczyk said. In fact, benefits were still paid when the practice was forced to close for several months in 2020 due to the pandemic.

Doing good isn’t new to the practice. The dentists are active in the Give Kids a Smile program, the Touched Twice dental program and the Mission of Mercy annual event to provide dentistry to the underserved.

The word is spreading. “We get a lot of referrals from patients,” Hartjes said.

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