Giving back locally: Untapped marketing strategy

Make giving back part of your marketing strategy

Nov 02, 2022

The holiday season is quickly approaching, and many people are looking for ways to give back to their communities. 30% of annual giving occurs during the month of December, according to While you may have organizations you like to give to on a personal level, what about your business? Giving back to your community should be a part of your marketing strategy all year long.

Why giving back should be part of your marketing strategy

  1. Increased visibility
    Giving back doesn't only make you feel good, it can also increase your agency’s visibility within your community. When you support an organization through sponsorship, they typically include advertising in multiple places like t-shirts, social media, flyers, and ads—to name a few. 85% of customers prefer a business that supports a cause they care about, and when they see the meaning behind their purchase, they are more likely to be repeat clients. Being known for giving back will only benefit you and your business.
  2. Strengthen your community
    When your business supports an organization you believe in and is local to your community, it can benefit all. Not only are you supporting your local economy, but it directly benefits those in your community that are current or potential clients. Local charities also tend to have smaller budgets than national ones, therefore, a gift of any size will significantly impact and help those in need. 89% of business owners believe partnering with reputable nonprofits leverages their ability to improve their community. Visit to find local opportunities to support your local area.
  3. Gain influential connections
    Many community leaders are also members of local charity groups. Partnering with these groups will also put you in contact with decision-makers and influential business leaders. It can help you get to know them better and help develop mutual respect and trust for each other, which is crucial when doing business together. These interactions tend to be more casual and relaxed, which can help you to form more personal relationships. Closer relationships can generate more leads and opportunities for your company.
Giving back has many benefits for your business and will help you distinguish yourself from competitors. It can also boost your client's loyalty and create a solid tie to them, potential clients, and your community. Now is a great time to consider including charitable contributions in your current marketing strategy and it’s something to consider every month of the year, not just this holiday season.

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