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   Teach...

     the importance of being buddies,
     not bullies.

Bullying – It’s not “Kids Just Being Kids”

Written by: Joanna Bisgrove, MD – Family Medicine, Dean Clinic – Oregon

You have that feeling in your gut that something is wrong. That parental instinct that goes off that something is not right. Instead of being cheerful, your child has become moody and withdrawn. Or your child is afraid to go to school or jumps whenever the cell phone buzzes for a text or Facebook update. Yet, when you ask, your child insists everything is fine.

You ask yourself “Is my child sick? Should we go to the doctor?” So you do, but everything checks out. Your child insists it’s not drugs or   depression. But what your child may not be telling you is something that occurs all too often and usually out of sight of an adult. Someone  is bullying him or her.

Why are Children Bullied?

Bullying is something that happens every day. A child is bullied by others because of being perceived as different, weak or inferior. Children can be at risk for bullying simply because they wear different clothes, have a behavioral or physical issue or come from a family with less money. The common thread is that they are perceived somehow as weak and the bully (or bullies) is looking to gain power or control of them.

How Does Bullying Affect Kids?

Numerous studies show that children who are bullied are much more likely to develop depression, anxiety, sleep disruption, changes in eating patterns, physical complaints and decreased academic performance.

Many of these issues can persist into adulthood if not properly treated. Bullies themselves have a greater risk of abusing alcohol and drugs at a young age, engaging in early sexual activity, getting in trouble with the law and being abusive towards their partners and/or children as adults.  

What Can I Do to Help?

The four most important things that parents, teachers and other adults who work with kids can do  are:

  1. Learn to recognize the signs of bullying.
  2. Find out what is happening with the child without worsening the situation. 
  3. Take steps to prevent bullying.
  4. Learn what to do when faced with an acute bullying situation.

With proper education, it is possible to make a positive impact on the lives of many children.

What is The Buddy Project?

Dean Clinic is teaming up with our Time for Kids partner WISC-TV3 to focus on a year- long anti-bullying campaign. Through "Time for Kids: The Buddy Project" we will provide families and community members the tools needed to help prevent and stop bullying. Over the next year, we will cover a wide range of topics, including:

  • How to spot bullying 
  • How to help your child stand up to bullies
  • Steps toward creating a bully free environment
  • What to do when your child is the bully
  • When your child witnesses bullying
  • Cyber-bullying
  • When boys/girls bully

Throughout our year watch for informative stories and events that’ll show kids why it’s better to be buddies than bullies. 

Join Dean Clinic and WISC-TV3 as we issue an important call to action against bullying. Together, we can make a difference.


Select statistics taken from "Effects of Bullying" on stopbullying.gov.

A Pledge Against Bullying

Join other kids, adults and leaders in our community by taking the pledge and wearing a wristband that says Be a Buddy Not a Bully.

Order your free wristbands today, for your school, youth group or family.

Stop Bullying

Visit StopBullying.gov for resources on bullying, cyberbullying and how to get help.

Time for Kids & Channel 3

Dean is proud to partner with WISC-TV Channel 3 on this important initiative.

Visit the Time for Kids section on channel3000.com for more resources on keeping kids healthy!

Time for Kids in the News

Recent videos and news articles about Time for Kids, as covered by the media.

Explore the Outdoors: A campaign for health, Madison Times, October 15, 2014

Study: Children spend 14 minutes outside each day, WISC-TV, October 15, 2014

Getting kids outdoors comes with health benefits, WISC-TV, October 15, 2014

Time for Kids Mission: Explore the Outdoors, Channel3000.com, September 30, 2014

THANK YOU: Southern Wisconsin embraces Day of Kindness, WISC-TV, June 4, 2014

Rock County students pay it forward for the Day of Kindness, WISC-TV, June 4, 2014

Day of Kindness live blog, WISC-TV, June 4, 2014

Day of Kindness photos, WISC-TV, June 4, 2014

Second graders start Kindness Club, WISC-TV, June 4, 2014

More Coverage
of Dean in the News