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     the importance of being buddies,
     not bullies.

Time for Kids: The Buddy Project

Join Us and Take the Pledge — Stand Up Against
Bullying in Our Community

Buddy Wristbands
and Pledge Cards

In Fall 2013, Dean sent more than 290,000 free buddy wristbands to schools, groups and families throughout Wisconsin.

The buddy wristbands are no longer available, but we hope these resources help you take a stand against bullying in our community.

Bullies don't stand a chance when we all stand together.

Join other kids, adults and leaders in our community by showing your support.

Take the pledge and wear the wristband that says:
Be a Buddy Not a Bully.

Why You Should Make This Pledge

71% of students report incidents of bullying as a problem at their schools.

15% of all school absenteeism is directly related to fears of some form of bullying.

1 in 7 students in grades K-12 is either a bully or a victim of a bully.

Only about a third of bully victims report the bullying to someone at school.

There is a relationship between bullying or being bullied and other types of violence.

The National Education Association
Make Beats Not Beatdowns

Supporting Resources

Teacher's Guide
This guide will assist you in using the Buddy Wristbands in your classroom

Small Poster
This 8.5x11 poster can be printed out to hang in your school or event location

Stop Bullying

Visit for resources on bullying, cyberbullying and how to get help.

Time for Kids & Channel 3

Dean is proud to partner with WISC-TV Channel 3 on this important initiative.

Visit the Time for Kids section on for more resources on keeping kids healthy!

Time for Kids in the News

Recent videos and news articles about Time for Kids, as covered by the media.

Time for Kids: Getting outside for fresh air during cold weather, WISC-TV, January 16, 2015

Time for Kids: Sledding is a great way to enjoy outdoors during cold weather, WISC-TV, January 15, 2015

Beat the winter blues: Explore the outdoors year-round,, December 23, 2014

Easy ways to explore the outdoors,, November 5, 2014
Get up, get out, get healthy,, November 1, 2014

Explore the Outdoors: A campaign for health, Madison Times, October 15, 2014

Study: Children spend 14 minutes outside each day, WISC-TV, October 15, 2014

Getting kids outdoors comes with health benefits, WISC-TV, October 15, 2014

Time for Kids Mission: Explore the Outdoors,, September 30, 2014

THANK YOU: Southern Wisconsin embraces Day of Kindness, WISC-TV, June 4, 2014

More Coverage
of Dean in the News