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Set your sights...

on stellar eye care for
every member of your family.


At Davis Duehr Dean Optical, our professionals use artful guidance to help you find the glasses to match your look and lifestyle.

The Latest Styles

Looking for your favorite brands? We have the latest frames at competitive prices, with lines such as Coach, Ted Baker, BCBG and Ray Ban. Just check your location for the options available.

Looking for computer glasses? Have a special visual need for your hobbies or work? We can help with that as well.

Whatever your need, our skilled staff will use the latest technology to help you choose the prescription and non-prescription glasses and sunglasses that best suit your look and your lifestyle.

In convenient locations throughout southern Wisconsin, we offer a full range of eyewear including:

  • Your favorite brands, including Ted Baker and more
  • Sunglasses, including polarized sunglasses
  • High definition and digital lens technology
  • DrivewearTM or polarized lenses for driving
  • TransitionsTM lenses
  • Specialized tints for optimal sports performance
  • TeflonTM Clear Coat lenses to look and feel your best
  • Progressive and "no-line" bifocals
  • Specialized glasses for your hobbies and work needs
  • Lenses for computer use
  • Children's glasses
  • Reading glasses

Want to research eyeglass options before your visit? We recommend visiting

Customer-focused Service

Davis Duehr Dean is your local, full-service eyeglass provider. Within southern Wisconsin we have four Finishing Labs for eyeglasses. Finishing Labs are set up to cut your prescription to your frame.

By offering this service in-house, we are able to reduce the amount of time for your order. It also reduces our costs, which we pass on to you. Depending on your prescription, most single-vision prescriptions can be cut that same day. We have finishing labs at the following Davis Duehr Dean locations — Sauk Prairie and Whitewater.

A Location Close to You

We offer Davis Duehr Dean locations in Madison, Janesville, Platteville, Sauk Prairie and more than a dozen other cities in southern Wisconsin. We encourage you to stop by one of our locations today, where our experienced opticians have the knowledge and experience to ensure you receive the latest styles to suit your needs.

Davis Duehr Dean Locations

With convenient locations throughout southern Wisconsin, we're always near you!

Find a Davis Duehr Dean location.

Dean Health Plan Members

Did you know? You can receive 15% off a complete pair (frame and lenses) of prescription eyeglasses and/or prescription sunglasses.

Offer valid at all Davis Duehr Dean optical locations - talk to an optician for details.

Order Contact Lenses

At Davis Duehr Dean, we make it easy to order your contact lenses. Order online or learn about other options.

How Are We Doing?

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Watch Our Animations

Davis Duehr Dean is proud to offer more than 50 physician-approved animations on a variety of eye conditions and procedures. Animations on glasses and contacts are also available.

Watch today!